Info
Info
Hello, I’m Sophie from Sydney!
I bring 10 years of experience working at the intersection of brand design and the built environment. I’m currently freelancing in Sydney after working at Gensler in New York between 2018 - 2024. It was an incredible experience for me to work for the last 6 years at the world’s most integrated experience design firm. As a Design Lead at Gensler, I have worked on over 100 individual projects, all over the US and Europe.
Brands I have worked with include Netflix, Royal Caribbean International, The Walt Disney Company, Deloitte, Deutsche Bank, Rockstar Games and Estée Lauder.
My experience ranges from wayfinding and signage, placemaking, experiential design, branded environments, branding and communication design across print, digital and 3D.
My Design Philosophy
I believe design should tell stories or honour the stories that have always been there. Humans are meaning makers, we naturally create meaning from our experiences and interactions with the world. By integrating branding, storytelling and spatial design, my goal is to craft meaningful, memorable experiences that provide inspiration, respite and connection.
I’d love to share more of my work (some of my projects are confidential) and have a chat, so please reach out.
sophiebaburin@gmail.com
Follow me on LinkedIn
EDUCATION
Bachelor’s Degree, Design (Honours)
UNSW Art & Design
Majors: Graphics Media & Spatial Design
SKILLS (Programs)
- Adobe Illustrator (including CadTools)
- Adobe Photoshop
- Adobe InDesign
- Figma
- Miro
- SketchUp
- Revit (basic viewing & signage programming)
- AutoCad (basic reading)
- Bluebeam Revu
- Autodesk BIM360
- Carbon calculator
- Powerpoint & Google Workspace + Slides
- Microsoft Suite (Word & Excel)
- ChatGPT (AI image generation & content)
- Cinema 4D (Beginner)
- Global Warming Potential (GWP) Calculator